English Tourism Week 2024

Coordinated by VisitEngland, English Tourism Week is an annual celebration of the tourism industry, highlighting its importance to local economies and promoting the innovation, quality and range of products and services on offer to encourage more domestic breaks. This year’s campaign strapline is ‘supporting tourism, the heart of our community’, to celebrate the amazing people, places, businesses, attractions, experiences and destinations at the heart of England’s tourism sector. Shaws of Maxey are proud to support the initiative.

Tourism is one of England’s largest and most valuable industries, supporting hundreds of thousands of small-to-medium sized businesses, like ourselves, employing 2.6 million people and, in 2022, generating £66 billion for the economy in domestic visitor spending.

The latest domestic customer research shows that 33% of respondents are more likely to choose a trip in the UK rather than overseas, compared to the last 12 months. The top reason for choosing a UK holiday instead of going overseas was that ‘UK holidays are easier to plan’ (60%). Our Door2Door Holidays certainly fall into that bracket, we’ve thought of everything. Our carefully planned itineraries are designed to give you peace of mind, to maximise your time and to offer the perfect balance of attraction visits and leisure, giving you the chance to explore independently.

Latest research shows that the top activity for January-March 2024 is ‘Trying local food and drink’. You’ve just missed our annual visit to Fistral Bay for a ‘Taste of Cornwall’ with Cornish themed menus throughout the week but there’s still chance to enjoy local cuisine on our 2024 holidays. Take a look at The Border Explorer in April or This is Arran in September, both of which include a distillery tour & tasting. There’s Beautiful Bath in June which includes a 4* city hotel with the chance to dine at leisure on two evenings or A Taste of Scotland (p.44 of our brochure) in October featuring the famous Nardini’s Fish & Chips, afternoon tea at The Willow Tea Rooms and a Haggis masterclass and tasting!

HM King Charles III is Patron of English Tourism Week, speaking in 2016 he gave a clear message highlighting England’s varied beauty. “I personally believe that we are incredibly lucky to be blessed with such a rich assortment of historic and cultural gems in this country, not to mention the jewel of our national parks and, above all, some of the wonders of our many hidden gardens which are once again ready to amaze and delight visitors.” The Peak District and North Yorkshire Moors are two of our top day trip destinations, there’s something about National Park scenery that takes you away from it all. Coming up next month is a two-stop tour through the Peaks & Dales (2 Apr) and through Heartbeat Country (11 Apr), a cruise through the Peak Forest with a generous cream tea served as you sail (8 Apr), or a new destination for 2024 - Matlock Bath and the Peak Shopping Village (30 Apr).

Travel and tourism has been at the heart of our family business since 1922, we’re proud to be involved with English Tourism Week – ‘Supporting tourism, the heart of our community’.